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AWGE

About AWGE

AWGE (pronounced awe-g|) has remained, by-and-large, a mysterious entity to all those who have followed the A$AP Mob. While notable A$AP affiliate Ian Connor often shouted out the collective, he remained quiet on its purpose. Since their first project, the collective’s logo has been spotted in connection with almost all of the Mob’s creative endeavors.

Perhaps most notably, AWGE branding has featured prominently on two of the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and “RAF.” With these two high-profile videos gaining wide-scale attention and millions of views, AWGE remained very much behind the scenes.

AWGE’s scope has not been limited to music, however. In 2016 a collaboration with fashion critic favorite J.W. Anderson was confirmed, and recently, in 2018 announced its collab with Japanese brand Needles.

The meaning of AWGE’s acronym remains a mystery. A few members of the crew state that “the first rule about AWGE is you don’t talk about AWGE.”

It could potentially stand for “A$AP WorldWide Entertainment,” but an inside source reported it stood for “A World Gone Evil.”

Artists associated with the creative agency are A$AP Ferg, Playboi Carti, A$AP Nast, Smooky MarGielaa, A$AP Rocky, Key!, A$AP Twelvyy, A$AP Illz, Treez Lowkey, A$AP Ant, and A$AP TyY.